Journalists as a result of publishing content online are able to connect in greater capacity to the public through various means. Firstly publicised weblogs of leading media titles (Bainbridge et al, 2008) help establish the connection to the public that traditional print media restricted. It further allows the specific access of Journalists to readership figures of separate articles, a factor of how the Internet has changed the media practice of journalism. More profound however is the news reporting of journalists through online videos, proving how influential the role of the Internet is in changing the traditional media practice of Journalism.
Firstly the journalist can help maintain an active online presence for the media publication that they work for, through active weblogs. These blogs produced by leading newspaper and magazine titles allow the active participation of the journalist listening to online reader feedback, these spaces serving as a public forum for the letters to the editor (Bainbridge et al, 2008,). Journalists have greater access to reviews and opinions of their work, allowing the limitless user comments to enrich their writing. Print media is restrictive in this reader feedback and medium, due to space and layout restrictions. However the Internet unlocks this strong potential to guarantee the voice of the public to be heard by journalists and editors. This proves how journalists can adapt their writing techniques and style to the needs and demands of the public and shift their topis of writing to meet public concern.
This establishes greater audience-journalist connection. The Internet has developed this traditional media practice through this interface, yet further through the ability to monitor online Internet traffic to determine the most popular and accessed news articles online.
This signifies directly how the Internet has transformed the media practice of journalism. In specific attention to print media, a leading title is limited to its ability to measure the circulation figures only of the entire publication. The Internet has afforded the access of journalists to the number of hits to their articles, allowing the self-measuring of the writing performance and the adjustment of any news angle or stories in the future. This is a great affordance of the Internet that has significantly impacted the practice of journalism within the 21st Century.
Furthermore, the technicalities of the Internet have allowed the modern journalist to report through a video medium rather than traditional article publication. A great example of this is provided by Elle magazine online, utilising traditional broadcast TV format to provide successful and innovative reporting of leading news stories and headlines. This has resulted in the convergence not only of journalism online, yet also the broadcasting industry and traditional print media online. It is interesting to note how print publications are now utilising this affordance of the Internet, adding to the role of the journalist in maintaining an active online presence. To view an example of a video interview by an Elle journalist utilising both TV and the Internet, please click here.
As the example demonstrates, Journalists are able to connect and communicate more efficiently to the public through this affordance of the Internet. Their roll has changed and evolved as the Internet allows their role to do so. What was once only restricted to broadcast outlets, now is made available to print journalists publishing content online. The Internet allows print journalists to report in front of the camera, or even behind it through writing for their publication online. This is how journalists further maintain a strong connection with their information sources, and also use various forms of video reporting to connect to the public.
In particular national Australian newspaper titles have also utilised TV and video format to report a story to its publics through video news. A journalists’ role is expanded through the Internet where a journalist must research important headlines for online video publication. Hence journalists must scout for video online as well as producing their own. An example of this is the video content of leading print publication, the SMH. On such a competitive online environment, the leading headlines are provided with a video, signifying how the Internet significantly impacts upon journalism and its practitioners in connecting directly to the public.
To conclude therefore, the profound impact of the Internet upon the traditional media practice of Journalism is evident online. As traditional print publications and journalists move online, the practice is rapidly advancing to suit the needs and demands of the modern audience. Whether being a positive or a negative impact upon journalism as scholars suggest, the Internet has continued to define this media practice and indeed, has contributed to its significance as a media practice within the 21st century.
1. Bainbridge J et al 2008, “New Media Forms, blogs,” Media and Journalism New Approaches To Theory and Practice, Chapter 16: The New Media Environment pp340, Oxford University Press, Melbourne.
2.Bainbridge J et al 2008, “New Media Forms, blogs,” Media and Journalism New Approaches To Theory and Practice, Chapter 16: The New Media Environment pp340, Oxford University Press, Melbourne.
3.Elle Magazine Online, 2008, “Fashion week: Anna Sui,” Elle TV, Elle,
Accessed: October 10, 2010.
4. Author Unknown, 2010, “video news,” Sydney Morning Herald,
By Chloe-Lee Longhetti,