The Internet And Its Affordances For Journalists, the Latest Impact

Journalists as a result of publishing content online are able to connect in greater capacity to the public through various means. Firstly publicised weblogs of leading media titles (Bainbridge et al, 2008) help establish the connection to the public that traditional print media restricted. It further allows the specific access of Journalists to readership figures of separate articles, a factor of how the Internet has changed the media practice of journalism. More profound however is the news reporting of journalists through online videos, proving how influential the role of the Internet is in changing the traditional media practice of Journalism.

Firstly the journalist can help maintain an active online presence for the media publication that they work for, through active weblogs. These blogs produced by leading newspaper and magazine titles allow the active participation of the journalist listening to online reader feedback, these spaces serving as a public forum for the letters to the editor (Bainbridge et al, 2008,). Journalists have greater access to reviews and opinions of their work, allowing the limitless user comments to enrich their writing. Print media is restrictive in this reader feedback and medium, due to space and layout restrictions. However the Internet unlocks this strong potential to guarantee the voice of the public to be heard by journalists and editors. This proves how journalists can adapt their writing techniques and style to the needs and demands of the public and shift their topis of writing to meet public concern.

This establishes greater audience-journalist connection. The Internet has developed this traditional media practice through this interface, yet further through the ability to monitor online Internet traffic to determine the most popular and accessed news articles online.

This signifies directly how the Internet has transformed the media practice of journalism. In specific attention to print media, a leading title is limited to its ability to measure the circulation figures only of the entire publication. The Internet has afforded the access of journalists to the number of hits to their articles, allowing the self-measuring of the writing performance and the adjustment of any news angle or stories in the future. This is a great affordance of the Internet that has significantly impacted the practice of journalism within the 21st Century.

Furthermore, the technicalities of the Internet have allowed the modern journalist to report through a video medium rather than traditional article publication. A great example of this is provided by Elle magazine online, utilising traditional broadcast TV format to provide successful and innovative reporting of leading news stories and headlines. This has resulted in the convergence not only of journalism online, yet also the broadcasting industry and traditional print media online. It is interesting to note how print publications are now utilising this affordance of the Internet, adding to the role of the journalist in maintaining an active online presence. To view an example of a video interview by an Elle journalist utilising both TV and the Internet, please click here.

As the example demonstrates, Journalists are able to connect and communicate more efficiently to the public through this affordance of the Internet. Their roll has changed and evolved as the Internet allows their role to do so. What was once only restricted to broadcast outlets, now is made available to print journalists publishing content online. The Internet allows print journalists to report in front of the camera, or even behind it through writing for their publication online.  This is how journalists further maintain a strong connection with their information sources, and also use various forms of video reporting to connect to the public.

In particular national Australian newspaper titles have also utilised TV and video format to report a story to its publics through video news. A journalists’ role is expanded through the Internet where a journalist must research important headlines for online video publication. Hence journalists must scout for video online as well as producing their own. An example of this is the video content of leading print publication, the SMH. On such a competitive online environment, the leading headlines are provided with a video, signifying how the Internet significantly impacts upon journalism and its practitioners in connecting directly to the public.

To conclude therefore, the profound impact of the Internet upon the traditional media practice of Journalism is evident online. As traditional print publications and journalists move online, the practice is rapidly advancing to suit the needs and demands of the modern audience. Whether being a positive or a negative impact upon journalism as scholars suggest, the Internet has continued to define this media practice and indeed, has contributed to its significance as a media practice within the 21st century.


1. Bainbridge J et al 2008, “New Media Forms, blogs,” Media and Journalism New Approaches To Theory and Practice, Chapter 16: The New Media Environment pp340, Oxford University Press, Melbourne.

2.Bainbridge J et al 2008, “New Media Forms, blogs,” Media and Journalism New Approaches To Theory and Practice, Chapter 16: The New Media Environment pp340, Oxford University Press, Melbourne.

3.Elle Magazine Online, 2008, “Fashion week: Anna Sui,” Elle TV, Elle,

Accessed: October 10, 2010.

4. Author Unknown, 2010, “video news,” Sydney Morning Herald,

Accessed: October 10, 2010.

By Chloe-Lee Longhetti,


The Continued Effects Of The Internet Upon Journalism, What’s Next?

The Internet it may be argued has had considerable effect upon the modern Journalist, due to its popularity as a mass communicative tool. With its ability to reach a large audience, Journalists have adapted their writing skills for online communication and are using this tool to maximum effect, promoting print media and sourcing general facts and information online.

This potential of the Internet is key to benefitting the content of journalistic writing. A story can easily be published online with richer content and strengthened fact to help attract higher levels of readership. This deliverance of fact is a core component of journalism as a media practice, however journalists as a result of online publishing are becoming time-poor due to the 24hr news cycle and demand for information. This online demand upon the journalist derives from the public, rival practitioners of journalism and citizen journalists.

Phillips, outlines the advantages and disadvantages alike of the Internet providing journalists online information. Online search engines that we all use enable media practitioners greater access to information in producing content, an ability that was previously restricted before its invention (Phillips, 2010).

Google, a popular search engine for journalists, (

However, this information is provided to all journalists and the public alike, and intensifies competition between rival outlets of online media.

This therefore presents the advantages and disadvantages of the Internet upon the practice of Journalism, requiring greater demand of the practitioner. As Phillips suggests, with similar sources of Information, similar content is produced (Phillips, 2010).  A leading example of this is the recent headlines of the Unicorn of Asia. Such a compelling headline replicated considerably by different news outlets.  This demonstrates the strong impact of the Internet upon Journalism.

However professional journalists have to call upon their skill and training to remain the leading provider of news and information in their industry, alongside competing with citizen journalists. The Internet has enabled citizen journalism to take place. Citizen journalists have access to similar online information and are placing greater stress upon the professional journalist to meet frequency standards and the demand of working for a larger online publication.

Despite this the citizen journalist remains influential.  The Huffington Post, an example of citizen journalism is one of the leading online news sites (Goc, 2010). To view this example of citizen journalism, click here.

This demand however is also realised with the Internet providing a continuous stream of rival media publishing. Rival Journalists must compete with one another to remain ahead of the news, which they were trained to produce.

With an increased workload for journalists, practitioners are time-poor in their attempts to maintain online standards for the general public, even if printed content is loaded online. If a rival outlet reports a story, so too must other journalists within the industry.

This instigates the argument of Phillips, who suggests that journalist’s even quote one another as sources due to the demands placed upon them online. This source replication within the industry is demonstrated below and is another example of the Unicorn headlines provided above.

Time online recently published, “According to CNN, the mythical creature, also known as a saola, was discovered in August and taken to a nearby village in Laos’ Bolikhamxay province.”

To view the full article, click here.

This demonstrates the significant impact of the Internet upon Journalism, where replication of sources is a common practice due to the need of journalists to meet the time standards of Internet publication. This is a compelling example that I’m sure many of us have seen before, and what many of us will continue to see in the future as a result of Internet expansion and its affects upon the practice of Journalism.


Phillips, A. 2010, “Improving Access to Stories And Sources,” New Media Old News, Journalism & Democracy in the Digital Age, Sage London.

Google image, Author unknown, 2010

Accessed 26th September, 2010.

Phillips, A. 2010, New Media Old News, Journalism & Democracy in the Digital Age, Sage London.

Goc, N. et al 2010, “Arianna Huffington” Media &Journalism; New Approaches to Theory and Practice, pp47, Oxford University Press, Melbourne.

Huffington Post Online,

Accessed 26th September, 2010.

C.Suddath, 2010, Time News Feed, “Unicorn Watch: They Exist..In Laos”

Accessed 26th September, 2010.

By Chloe Longhetti


The impacts of audience; the new role of the Journalist

The media practice of journalism has been considerably affected by the decline of print media within recent years. With the growth of the Internet and the succession of many magazines and newspaper titles going online for greater readership, the role of the modern journalist has changed and evolved.

Journalism as a media practice has always been to inform the public, to safeguard their interests and provide an open forum for public interpretation and debate (Goc et al. 2008). This fourth estate role has been culturally embedded through the presence of newspapers and magazines that link directly to the reader. It is one of the main reasons for the practice of such journalism within society today despite many scholars contesting its priority with the rise of entertainment media. However, as the traditional audience has adapted to modern technology, so too has the modern journalist.

As the modern audience now demands faster, up-to-date online news at all times during a 24hr period, more demand is placed upon the journalist. With audiences requiring a more personalised experience of the news at the touch of their fingertips, the role of the Journalist has expanded. With a high volume of media titles online as a consequence of print decline, journalists have adapted their practice specifically for the Internet. They have increased the frequencies of their writing, they work harder and faster to produce a story, they aim to beat rivals in their profession of the latest headlines and aim to meet tighter deadlines whilst maintaining the fourth estate (Phillips, 2010).

This isn’t restrictive however to just news media outlets and its journalists. Online forms of more commercialised media including women’s lifestyle magazines have also undertaken the task of moving their stories online. This has meant a more richer and fuller content online for both magazines and newspapers. Practitioners of Journalism are now responsible to publish stories online, to maintain an active online presence, as well as write stories and promote the print form. From the interesting online website of The Daily Telegraph with a breaking news interface on the right hand side of the homepage, to the breaking news stories of NW magazine, the role of the journalist has further been extended to remain the leading provider of information in such a competition-fuelled field.

The online content of the NW magazine website in particular provides an interesting approach to gaining readership numbers in print. To respond to the needs of the audience, Journalists write stories online to attract readers to what they desire, and provide an overview of magazine content with a simple lead. This may be viewed here. In comparison The Daily Telegraph is more lenient with providing access to print content online. Audiences may view similar stories published in both its online and print forms however with more interactivity on the web site. This allows a reconstruction of the desire of journalists to amend their content to suit the audience and their direction online. Thus the impact of the audience upon journalists due to this technological shift may be exemplified. The journalists with the role to serve the public adapt to its needs, which is clearly shown through an active online presence of journalist practitioners. This new outlet to produce content has allowed the profound role of the journalist to extend and develop in stages of production, as a true result of the decline of print media and readership, a strong issue within the media practice of Journalism.


1.Goc, N & Tynan, L & Bainbridge, J 2008 “Media & Journalism, New Approaches To Theory and Practice ” pp. 38-39, Oxford University Press, Victoria Australia.

2. Phillips, A 2010 “Old Sources: New Bottles,” New Media Old News, Journalism & Democracy In The Digital Age, Sage London.

3.The Daily Telegraph 2010, Homepage,

Accessed September 11th 2010

4.Author Unknown, 2010, “NW In The Issue,”

Accessed September 12th 2010

By Chloe-Lee Longhetti


The Great Debate, Media Practitioners Weigh In On The Future Of Print

The practice of traditional journalism has changed within recent years. The profession has modified, adapted and critically evolved to suit the needs of its audiences within the modern era. Yet the most prolific change in traditional journalism has seen the world of print media struggle to maintain its traditional identity, with the Internet allowing not only its development, but also its decline.

Jack Fuller suggests that the future of print media is indeed limited (what is happening to the news, 2004). Fuller states that the Internet has had a profound implication upon print, leading to circulation and readership figures falling. This observation is concurrent with so many leading national and international publication titles today that it is hard to ignore.

However, journalistic practices have morphed into new communicative tendencies and channels, reaching new levels and generations of audiences through the Internet, a vital tool for saving the practice of journalism within the 21st century. The Internet serves as a new mass communicative tool vital for the survival of print. As Elliot Kings suggests, the Internet “serves as an important platform for people to learn about the world around them” (pp 266, 2010). It generates interest of print, and more importantly generates active participation of the reader with the words of a journalist, through the technological media platform of which many have willingly embraced.

Thus, It wouldn’t be an over statement to say that the Internet is the saviour of print media. It is a crucial source of news information and current events that shape the world. It is a mass medium that society has relied upon for a renewed purpose; for the same news, simply a different outlet. The Internet helps persuade a purchase, and delivers power to the hands of the journalist for print readership.  This is vital for new opportunities for print, helping to define traditional media and journalism practice within the modern world.  For in the words of king, the new source of readership competition facing the world of print is that indeed of the Internet (pp.56, 2010), holding interesting implications upon the content and promotion of leading Australian titles in their online and traditional forms.

By Chloe Longhetti, z3333036.


J. Fuller 2004, “What is Happening to the news” pp 1-25, The University Of Chicago Press, Chicago.

E.King, 2010, “Free For All, The Internet’s Transformation Of Journalism” pp 56 & 266, Northernwestern University Press, USA.

The World Is Your Oyster, is the Internet the Oyster for Print?

The first sphere of media practice that comes to the minds of almost every individual is that of journalism and print media. So many students, men and women can easily identify with at least one publication, from the magazine they read as a child to the newspaper they read in the morning. So many journalists, from the aspiring to the practitioners, dedicate their entire studies and career to this practice. We dream of viewing our story published in print, with a rising Mount Everest of article clippings and copies of the publication on our desk. We cling to the idea that someone out there is reading and viewing our work.

For as a student of journalism, it is almost impossible to imagine a world without print media, almost as if the words we write didn’t exist. Yet recent developments have challenged the practice of print, with the overall dropping of circulation numbers in recent months (S.Jackson, 2010). The Internet has the potential to extend the success of a publication, or does it?

The New York Times as a major media title has received dwindling circulation numbers in print (T. Arango, 2009). Arango argues that online media has caused this issue to arise, yet many theorist and journalist practitioners argue for and against this statement. In reference to this argument therefore, I will examine the theories surrounding print media.  I will determine the importance and role if any, of this new technology in saving the old and will compare selected Australian lifestyle magazines and newspapers and the methods they use to do so. From the content and its promotion to the very study of journalism itself, I aim to evaluate the future of Australian and international print media and the role of the Internet within this debate. This is an interesting topic of focus that I aspire to fulfill.

1. S.Jackson, 2010, The Australian, “News drought hits paper circulation in march quarter.” Accessed Saturday 7th August, 2010

2.T.Arango, 2009, The New York Times,“Fall in newspaper sales Accelerates pass 7%.” Saturday 7th August, 2010

By Chloe-Lee Longhetti, z3333036.